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About Bullseye

Bullseye USA is a chain of retail firearm stores that carries a large selection of firearms, ammunition and accessories from leading manufacturers in the industry. We are a Master Dealer for manufacturers such as Kimber, Sig Sauer and Wilson Combat. With locations to serve you in San Rafael and Castro Valley California  and Gardnerville Nevada, high quality products and industry leading customer service are always accessible.

A Different Kind of Gun Store
We strive to offer a friendly and welcoming atmosphere for new and veteran firearm enthusiasts alike. We carefully evaluate and hire only the most qualified individuals to ensure we have professional, knowledgeable, welcoming staff that are passionate about finding the firearm to fit your needs.

We strive to offer a family friendly environment where everyone can feel relaxed and enjoy their experience at our indoor range. We offer special times for women (Ladies Night every Wednesday from 6-9PM). Our goal to be sure everyone can have a safe and fun experience while learning responsible gun ownership, handling and safety.

Training & Education
As a retailer of firearms, we believe we have an inherent responsibility to ensure our customers have the opportunity to learn how to safely and effectively use firearms for recreation, hunting or defense.  In addition to having a number of NRA Certified Instructors on our Sales Team, we operate a world class Firearm Training Center at our San Rafael location.

The Instructors on staff with Bullseye USA's Training Division are highly qualified and experienced in their fields. Our Instructors come to us from the US Military Combat Arms and Law Enforcement, and bring their combined 70 years of experience into a training program for all who want to learn.

We set ourselves apart by offering private, one on one training to ensure you get the most value from your course. We offer courses from Basic through Advanced/Defensive for Pistols, Rifles, & Shotguns as well as Edged Weapons.


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